OUR STORY. OUR BRAND.

Smul™  brings you the The First Luxury Car Air Freshener made with premium materials and long-lasting fragrances to elevate your drive & complement your exquisite ride. We bring craftsmanship, engineering and performance to our car freshener line. 

FROM THE BEGINNING

We started Smul™ to disrupt the outdated car air freshener market. Gone are the days of cheap gas station car fresheners that lack style and longevity. Empowered by car owners and enthusiast we engineered a quality product that is luxurious in design and minimalistic in practicality. Our car air freshener is delivered with a holder that can easily be attached to air inlets and can be switched on & off to increase efficiency. We are a Canadian company that is on a mission to change the way you think about car air fresheners, by delivering a premium product with lasting  scents that will impress both you and your passengers. Our vision is to be the number one car air freshener in the world.

A cALM Experience

Our team studied aromatherapy research in great depth and formulated fragrances that are made with the purest essential oils. No artificial chemicals, toxins and allergens. Aromatherapy is proven to boost feelings of relaxation and ease feelings of stress and anxiety. With our  influence and appreciation for Scandinavian culture and design we decided to name our company Smul™ as it means calm and quiet in old Dutch.

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