Privacy policy

Last updated: May 3, 2026

This Privacy Policy describes how Smul (“Smul,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects your personal information when you visit smulstore.com, make a purchase, contact us, subscribe to our marketing, or otherwise interact with our website, products, or services.

By using our website or purchasing from us, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

1. Personal Information We Collect

We collect personal information that you provide to us directly, information collected automatically when you use our website, and information provided by third-party service providers.

Personal information means information that identifies, relates to, or could reasonably be linked to an individual.

We may collect the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment and transaction information
  • Order history
  • Customer support messages
  • Product preferences
  • Marketing preferences
  • IP address
  • Browser type
  • Device information
  • Time zone
  • Cookie information
  • Pages viewed
  • Products viewed
  • Referring website or search terms
  • Interactions with our website, emails, ads, and checkout

2. How We Collect Personal Information

We collect personal information when you:

  • Visit or browse our website
  • Place an order
  • Create or use a customer account
  • Add items to your cart
  • Begin or complete checkout
  • Subscribe to email or SMS marketing
  • Contact us for customer support
  • Submit reviews, feedback, photos, or other content
  • Interact with our ads, emails, SMS messages, or social media
  • Participate in promotions, giveaways, surveys, or offers

We also collect certain information automatically through cookies, pixels, tags, log files, web beacons, analytics tools, and similar technologies.

3. How We Use Personal Information

We use your personal information to:

  • Process and fulfill your orders
  • Accept and process payments
  • Arrange shipping and delivery
  • Send order confirmations, shipping updates, and customer service messages
  • Provide customer support
  • Respond to questions, complaints, or requests
  • Prevent fraud, abuse, and unauthorized transactions
  • Improve our website, products, services, and customer experience
  • Personalize your shopping experience
  • Recommend products that may interest you
  • Send marketing emails, SMS messages, promotions, and offers where permitted
  • Measure the effectiveness of our ads and marketing campaigns
  • Understand how visitors use our website
  • Comply with legal, regulatory, tax, accounting, and security obligations
  • Enforce our Terms of Service and other policies

4. Payment Information

When you make a purchase, your payment information is processed securely by our payment providers, including Shopify and any other payment processors made available at checkout.

We do not directly store your full credit card number. Payment information may be collected, processed, and stored by Shopify, payment gateways, banks, card networks, fraud prevention providers, and other service providers needed to complete your transaction.

5. Shopify

Our store is hosted on Shopify Inc. Shopify provides the ecommerce platform that allows us to sell our products and services to you.

Shopify may collect and process personal information as part of providing checkout, payment processing, order management, fraud prevention, analytics, and ecommerce services.

You can learn more about Shopify’s privacy practices by reviewing Shopify’s privacy policy.

6. Email and SMS Marketing

If you subscribe to our email or SMS marketing, we may use your contact information to send you product updates, promotions, offers, abandoned checkout reminders, launch announcements, and other marketing communications.

By checking the sign-up box for text message offers, entering your phone number, and continuing through checkout or sign-up, you consent to receive recurring automated marketing text messages from Smul at the phone number provided. Messages may be sent using automated technology. Consent is not a condition of purchase.

You can unsubscribe at any time.

For SMS messages, reply STOP to cancel or HELP for help. Message and data rates may apply.

For email marketing, you can unsubscribe by clicking the unsubscribe link included in our emails.

We may still send non-marketing messages related to your orders, account, customer service inquiries, shipping updates, policy updates, or other transactional communications.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, improve your shopping experience, analyze site traffic, personalize content, and deliver relevant advertising.

Cookies are small files stored on your device when you visit a website.

We may use the following types of cookies:

  • Essential cookies: Required for website functionality, checkout, cart, security, and account access.
  • Performance and analytics cookies: Help us understand how visitors use our website.
  • Advertising cookies: Help us deliver relevant ads and measure ad performance.
  • Preference cookies: Help remember your settings, preferences, and shopping activity.

Examples of cookies and tracking technologies used on our website may include Shopify cookies, Google Analytics, Meta Pixel, advertising pixels, email marketing pixels, and other similar tools.

You can control cookies through your browser settings. Blocking or deleting cookies may affect your ability to use certain features of our website, including cart and checkout functionality.

8. Analytics and Advertising

We may use analytics and advertising tools to understand how customers use our website and to show relevant ads on platforms such as Google, Meta/Facebook, Instagram, TikTok, Pinterest, Bing, and other advertising networks.

These tools may collect information about your device, browsing behavior, purchases, interactions with ads, and use of our website.

We may share limited information with advertising partners to help deliver, measure, and improve our ads. This may include information about pages visited, products viewed, purchases made, and interactions with our marketing.

You can manage certain advertising preferences through the settings provided by platforms such as Google, Facebook, Instagram, and other advertising networks.

9. Sharing Personal Information

We may share personal information with trusted third parties who help us operate our business and provide our services.

These may include:

  • Shopify and ecommerce service providers
  • Payment processors
  • Shipping carriers and fulfillment providers
  • Email and SMS marketing platforms
  • Analytics providers
  • Advertising platforms
  • Fraud prevention providers
  • Customer support tools
  • Review and loyalty platforms
  • IT, hosting, and security providers
  • Professional advisors, including legal, accounting, and compliance providers
  • Government, regulatory, or law enforcement authorities where required by law

We only share personal information as needed to operate our business, fulfill orders, provide services, comply with legal obligations, protect our rights, prevent fraud, or with your consent.

10. International Transfers

Smul is based in Canada, but some of our service providers may process or store personal information in other countries, including the United States and other jurisdictions.

When your personal information is transferred outside your province, state, or country, it may be subject to the laws of the jurisdiction where it is processed or stored.

By using our website or purchasing from us, you understand that your personal information may be transferred to service providers located outside your jurisdiction.

11. Retention of Personal Information

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example, we may retain order records for tax, accounting, fraud prevention, customer service, legal, and business recordkeeping purposes.

When personal information is no longer needed, we will delete, anonymize, or securely dispose of it where reasonably possible.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of certain personal information
  • Withdraw consent to certain uses of your personal information
  • Opt out of marketing communications
  • Ask questions about how your personal information is used
  • File a privacy complaint

To exercise these rights, contact us at support@smul.ca.

We may need to verify your identity before responding to certain requests.

13. Canadian Privacy Rights

If you are located in Canada, we handle your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act, where applicable.

You may request access to your personal information or ask us to correct inaccurate information by contacting us at support@smul.ca.

You may withdraw your consent to certain uses of personal information, subject to legal or contractual restrictions. If you withdraw consent, we may not be able to provide certain products, services, or communications to you.

14. European Privacy Rights

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable privacy laws, including the right to access, correct, delete, restrict, or object to certain processing of your personal information.

Where applicable, we process your personal information based on one or more of the following legal bases:

  • Your consent
  • Performance of a contract with you
  • Compliance with legal obligations
  • Our legitimate business interests
  • Protection of vital interests
  • Other lawful bases permitted by applicable law

To exercise your rights, contact us at support@smul.ca.

15. California and U.S. State Privacy Rights

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information.

These may include the right to know what personal information we collect, the right to request deletion or correction, the right to opt out of certain sharing or targeted advertising, and the right not to be discriminated against for exercising your privacy rights.

To submit a request, contact us at support@smul.ca.

16. Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information.

You are responsible for keeping your account login details secure, if applicable.

17. Children’s Privacy

Our website and products are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@smul.ca so we can take appropriate steps.

18. User-Generated Content

If you submit reviews, photos, videos, testimonials, comments, or other content to Smul, we may use that content for marketing, advertising, social media, website, product, or promotional purposes, unless prohibited by law.

Please do not submit content that includes personal information you do not want shared publicly.

19. Do Not Track

Some browsers may send “Do Not Track” signals. Because there is no consistent industry standard for responding to these signals, our website may not respond to them.

You can control certain tracking through your browser settings, cookie settings, and advertising platform preferences.

20. Third-Party Links

Our website may contain links to third-party websites, apps, platforms, or services.

We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their privacy policies before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

Your continued use of our website after any changes means you accept the updated Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or how your personal information is handled, contact us at:

Smul
Email: support@smul.ca

23. Privacy Complaints

If you have a privacy complaint, please contact us first at support@smul.ca so we can review and respond to your concern.

If you are not satisfied with our response, you may have the right to contact the applicable privacy authority in your jurisdiction, such as the Office of the Privacy Commissioner of Canada or another relevant data protection authority.